Bass Boutique T-shirt range

Client: Bass Boutique


A series of T-shirt graphics designed for the streetwear arm of the DJ Deekline empire, Bass Boutique.

The brief

Deekline has been collaborating with Superdoodle's co-founder Billmund for over half a decade now, so when he asked if we could make some bass T-shirts for his new streetwear venture it was a no-brainer. The T-shirts needed to be young, loud, irreverent, funny and most importantly, all about the bass.

The idea

Deekline loves bass but he also loves his pop culture, so in order to project the Deekline brand we went digging through the things that were important to him growing up and forming his identity. We took a vintage Star Wars poster and gave it a ‘Miami bass’ twist, we had the Mister Men out to a rave and let the characters of Street Fighter loose in the streets of Miami.

The result

Multiple sold-out runs and a lot of festival selfies from Bass Boutique T-shirt fans.

See if you can catch the latest editions before they run out here:


Illustration: Billmund