The brief
Happify got in touch as they wanted a series of animations to bring awareness to their company. They wanted the videos to be fun and engaging, and to help spread a positive message about meditation and mindfulness to a wide audience.
Meditation For Beginners
Client: Happify
Intro
"Meditation For Beginners" is the first in a series of five animations created for Happify, a company that creates science-based activities and games that help people to lead a more fulfilling life.
The first audio snippet was called "Meditation For Beginners", voiced by Dan Harris, which teaches the basics of meditation. The brief was completely open, and Happify let us loose to write a visual script for the video.
The idea
We loved the idea of using animal characters for these videos. We think that animals can be extremely accessible characters – everyone can relate to them; male, female, children, adults, every race/cultural background... who doesn’t find a cute mouse with a deep voice appealing?!
We decided to have our main character Dan talk to directly to the audience so that there was a instant connection.
The animation was created by drawing pen on paper. Each illustration was scanned, cleaned and coloured in Photoshop and composited in After Effects.
The result
The client was thrilled, especially with all of the little touches we put in: the sound effects and little details which make it more likely people might watch the video/s twice.
The series of videos have been widely shared and blogged about by a huge audience around the world. Approximately six months since the release of the first video, the series gathered over half a million views on YouTube and 300 thousand views on Vimeo.
We’re thrilled to recently find out that we are nominated for Best Animation Series at the Royal Television Society West Of England Awards 2016, up against production company giants Aardman and Arthur Cox. This is a huge honour for us, and Happify were over the moon too!
Credits
Director: Katy Davis
Audio: Dan Harris
Design: Katy Davis
Animation: Katy Davis
Awards & goodstuff
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Nomination: The Royal Television Society, West Of England Awards 2016
