Stay In My Memory

The idea

Director Katy Davis loved the idea of making a pop up book come to life, so that was her plan. She listened to the song over and over again while scribbling down ideas, then got to making the pop up book.

Katy designed each page, worked out how the pop-ups would be constructed and subsequently created nets using Photoshop. The book was then professionally printed and Katy assembled it.

One part of the pop up book featured a wall of picture frames, and Katy thought this was a perfect chance to get some of Bim's fans involved. Bim asked their followers to send in photos and/or videos of themselves to feature inside some of the picture frames.

This idea went down a storm, with heaps of fans scrambling at the chance to be a part of the music video. It was a lot of fun seeing what people submitted, all the while building up the hype and interest in the new Bim project.

The pop up book, pirates, dragon, and also the girl at the end were all captured using stop motion photography. Katy edited the photos in time with the music and then illustrated the characters on paper, scanned them, cleaned and coloured them in Photoshop – there’s 1,651 drawings just of the characters! Katy then composited all of the elements together using After Effects.