Truman’s Collection

Client: Truman’s


Another fun collaboration with Thirst! Again with one of the greatest names in British brewing, Truman’s. Established in 1666, closed in 1989, re-established in 2010, the London brewery have been working hard to return to their former glory.

Truman’s Collection

The Brief

Truman’s ‘Collection’ range is a celebration of beer, their seasonal styles are characterised by unique pumpclips designed by local artists that make them a pint to savour. While Thirst set about designing the type treatment, we created the illustrations based on London's characters, seasons and stalwart supporters of the brewery.

Truman’s Collection

The Idea

Bright and bold, we took a fresh look at magical moments; a sunset over the Thames, eccentric London locals dancing the night away, and a Truman’s-centric Christmas to create a moody invitation for ale drinkers to try something new. 

Truman’s Collection

Each pump has a different concept;

One example is “Two Halves”. This concept was for 2 beers to use one clip. The clip will be flipped around 180 degrees when one beer finishes and the next goes on. Truman’s launched the idea around the end of the football season.

Truman’s Collection

The Result

A fun, energised new take on the pump clips of old.


Illustration: Billmund
Design: Thirst